Where UX strategy

meets decisive design.

Where UX strategy

meets decisive design.

UX/UI strategy and product design for teams that need alignment, usability, and momentum not just visuals.

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Where UX strategy

meets decisive design.

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Services

Services

Services

UX / Product Strategy

Turning ambiguity into structured, actionable product direction.

UX/UI Design

Designing interfaces that improve usability, clarity, and engagement.

Design Systems

Building scalable foundations that reduce design and development friction.

UX Audits & Optimization

dentifying friction, gaps, and opportunities across digital experiences.

Creative & Visual Direction

Aligning brand expression with product usability and experience.

If your product feels…

• Hard to use
• Visually inconsistent
• Difficult to scale
• Overly complex
• Misaligned with user needs
• Stalled in decision cycles

Signalshape Studio helps you…

• Hard to use
• Visually inconsistent
• Difficult to scale
• Overly complex
• Misaligned with user needs
• Stalled in decision cycles

2026

Design System

UTSW Brand + Design System Refresh (Sitewide)

2026

Design System

UTSW Brand + Design System Refresh (Sitewide)

2026

Design System

UTSW Brand + Design System Refresh (Sitewide)

2026

Design System

CenterTimes Plus (Homepage + Typography Refresh)

Yellow Flower

2026

Design System

CenterTimes Plus (Homepage + Typography Refresh)

Yellow Flower

2026

Design System

CenterTimes Plus (Homepage + Typography Refresh)

Yellow Flower

2022

Design System

Dallas Mavericks "Moments Mixtape" Campaign

2022

Design System

Dallas Mavericks "Moments Mixtape" Campaign

2022

Design System

Dallas Mavericks "Moments Mixtape" Campaign

Process Section

Process Section

Process Section

Discovery

Understanding business goals, constraints, and user needs.

Discovery

Understanding business goals, constraints, and user needs.

Discovery

Understanding business goals, constraints, and user needs.

Strategy & Definition

Structuring direction, flows, and experience frameworks.

Strategy & Definition

Structuring direction, flows, and experience frameworks.

Strategy & Definition

Structuring direction, flows, and experience frameworks.

Design & Iteration

Crafting interfaces grounded in usability and clarity.

Design & Iteration

Crafting interfaces grounded in usability and clarity.

Design & Iteration

Crafting interfaces grounded in usability and clarity.

Validation & Refinement

Ensuring solutions perform and scale effectively.

Validation & Refinement

Ensuring solutions perform and scale effectively.

Validation & Refinement

Ensuring solutions perform and scale effectively.

About

About

About

Signalshape Studio is led by Aston Majors, a UX/UI strategist and designer with 12+ years of experience shaping digital products, platforms, and systems.

With a background spanning healthcare, sports, and complex digital ecosystems, Aston specializes in transforming ambiguity into structured, intuitive experiences.

(01)

FAQ

(01)

FAQ

(01)

FAQ

Frequently
Asked
Questions

Frequently
Asked
Questions

Frequently
Asked
Questions

Do you work with small businesses or large organizations?

Do you work with small businesses or large organizations?

Do you work with small businesses or large organizations?

Signalshape Studio works with teams of various sizes — from early-stage startups to established organizations. The common factor is a need for clarity, usability, and strategic design direction.

What if I’m not sure what I need yet?

What if I’m not sure what I need yet?

What if I’m not sure what I need yet?

That’s completely normal. Many engagements begin with discovery or a UX audit to identify opportunities, gaps, and priorities before defining a larger scope.

Do you offer one-time consultations or only full projects?

Do you offer one-time consultations or only full projects?

Do you offer one-time consultations or only full projects?

Both. Some clients need strategic guidance or expert review, while others require deeper design and product involvement.

How do projects typically start?

How do projects typically start?

How do projects typically start?

Most collaborations begin with a conversation to understand goals, constraints, and challenges. From there, we define scope, priorities, and an approach tailored to your needs.

Do you handle visual/UI design as well as UX strategy?

Do you handle visual/UI design as well as UX strategy?

Do you handle visual/UI design as well as UX strategy?

Yes. Signalshape Studio bridges strategy and interface design to ensure decisions translate into usable, cohesive experiences.

How long do engagements usually last?

How long do engagements usually last?

How long do engagements usually last?

Timelines vary depending on scope. Some collaborations span a few weeks, while others extend across multiple phases or ongoing advisory support.

Can you work with product or development teams?

Can you work with product or development teams?

Can you work with product or development teams?

Absolutely. Signalshape Studio frequently partners with internal teams, enhancing workflows rather than replacing them.

How is pricing structured?

How is pricing structured?

How is pricing structured?

Engagements are scoped based on complexity, objectives, and level of involvement. After an initial discussion, a clear proposal is provided outlining deliverables and investment.